I’m a marketing and brand experience specialist with over eight years of experience. Recently, I was the marketing manager at PUMA, where I led partnerships, campaigns, and cultural initiatives across motorsport, basketball, and brand collaborations, focusing on luxury fashion and streetwear brands.

My work sits at the intersection of brand, fashion, culture, and community. I’ve had the opportunity to collaborate with global partners like Formula 1, Aston Martin F1 Team, SSENSE, Holt Renfrew, RCHIVE, the Canadian Grand Prix, and Fenty - bringing ideas to life through events, activations, and storytelling that resonate both globally and locally.

From intimate, high-touch experiences for 10 guests to large-scale events hosting 500+, I focus on creating moments that feel intentional, culturally relevant, and memorable. I’ve also led brand activations with retail partners, including JD Sports, Foot Locker, Livestock, and J2 Sneakerbox, bridging the gap between product, space, and community.

Beyond events, my experience spans communications and PR, social media strategy, media planning, out-of-home campaigns, and in-store buildouts - ensuring every touchpoint is cohesive and impactful.

Community has always been a core part of my work. Through grassroots initiatives with partners like Pier Five, The Kickback Connect, and School of Handles, I’ve helped build programs that support and inspire - from youth development to emerging entrepreneurs.

At the core, I’m driven by creating experiences that connect people to brands in a way that feels real, meaningful, and lasting.