Where experiences come to life.
I create events and brand activations that go beyond the expected, designed to be felt, shared, and remembered. From intimate gatherings of 10 to large-scale experiences for 500 guests, I handle every stage from ideation and strategy to full execution. Whether it’s a curated event, pop-up, or experiential campaign, each project is built to connect with your audience in a meaningful and memorable way.
Working with a trusted network of partners, vendors, and talent, I oversee every detail while maintaining consistent touchpoints to ensure alignment throughout. I think beyond the moment itself - considering guest experience, content capture, and how it lives on across social and digital channels. The result is a seamless, impactful experience that not only looks great, but leaves a lasting impression.
Events
PUMA x FENTY Private Dinner
Intimate, elevated, and thoughtfully curated - private dinners are designed to create meaningful connections and memorable moments. From guest experience to vendor coordination, every detail is handled seamlessly to reflect your vision and leave a lasting impression.
For All Time PUMA Brand Event
High-energy and culturally tuned, I produce DJ-led parties that balance atmosphere, music, and crowd flow effortlessly. From booking talent to designing the full experience, I ensure every element works together to create a night people talk about long after it ends.
Speedcat Styling Event
For brands and individuals looking to do something different, I concept and execute unique experiences like styling events that blend creativity with interaction. These moments are designed to feel fresh, immersive, and aligned with your brand’s identity while driving real engagement.
Activations
Holt Renfrew x PUMA Speedcat Customization
Designed to stop people in their tracks, I can make in-store activations that turn retail spaces into immersive brand moments. From concept to execution, I create experiences that drive foot traffic, spark interaction, and convert attention into real engagement.
JD Sports x LaFrancé RNR Launch
Built for high volume and high impact, festival activations cut through the noise with bold, culturally relevant experiences. I manage everything from creative direction to on-site execution, ensuring your brand shows up in a way that feels authentic, memorable, and shareable.
PUMA Paint & Sip Night
Tapping into the energy of key cultural moments, I can develop activations that feel timely, intentional, and aligned with the audience. Whether it’s art, fashion, sport, or music, I can create experiences that naturally integrate your brand into the conversation and leave a lasting impression.
